Forest of Bowland AONB

Landscape Stories

Forest of Bowland AONB - Landscape Stories

Countryscape created a range of interpretive materials for the Landscape Stories project: a two-year local heritage programme, which aimed to “peel back the layers of history” and encourage both local communities and visitors to better understand and celebrate the Forest of Bowland landscape.

Using case studies, the project focused on four main themes: archaeology and historic landscapes in the Forest of Pendle; dairying and cheese making around south west Bowland; traditional chair making in the village of Chipping; and the lime industry in the upper Hodder Valley.

Route Maps

Forest of Bowland AONB - Route Maps

Countryscape has developed a range of route maps, promoting outdoor recreation in the Forest of Bowland AONB.

The maps include routes for walking, cycling, horse-riding and trampers (all-terrain mobility scooters). They also include ‘thematic’ routes for visitors wishing to experience the special qualities of the AONB, such as wildlife, heritage, moorland, woodland, reservoirs and local produce.

Website

Forest of Bowland AONB - Website

Countryscape was contracted to review and redevelop the Forest of Bowland AONB website. This involved a complete overhaul of the website’s design, content and functionality, aiming to re-position the site as a ‘hub’ of AONB communications and provide visitors with an informative and engaging resource to help enrich their experience of the area.

The resulting website spans over a thousand pages and was built using the Drupal Content Management System, which allows it to be easily updated and maintained in-house by AONB staff and partners.

Interpretation and Displays

Forest of Bowland AONB - Interpretation and Displays

Countryscape has developed a range of large-format displays, pop-up exhibition materials and interpretative signage for the Forest of Bowland Area of Outstanding Natural Beauty (AONB). All materials have been produced in strict accordance with the AONB brand identity and Graphic Standards (developed by Countryscape). This service has involved sourcing and advising on the most appropriate solutions for encapsulating and mounting display artwork – whether for indoor or outdoor use.

Publicity Materials and Corporate Documents

Forest of Bowland AONB - Publicity Materials and Corporate Documents

Countryscape has produced a complete range of publicity materials and corporate documents for the Forest of Bowland Area of Outstanding Natural Beauty (AONB). This includes leaflets, booklets, posters, postcards, exhibitions and displays, outdoor signage and interpretation, walking maps and annual reports. It also includes electronic materials such as Microsoft Word and PowerPoint templates, web banners and interactive maps. All materials have been produced in strict accordance with the AONB brand identity and Graphic Standards (developed by Countryscape).

Brand Development

Forest of Bowland AONB - Brand Development

Countryscape has worked closely with the Forest of Bowland Area of Outstanding Natural Beauty (AONB) in developing the organisation’s brand identity. The brand was initially reviewed and refined as part of the AONB’s communications strategy. Countryscape has since applied this brand to all AONB communication materials, ranging from business stationery and corporate documents, to promotional literature, large-format displays and electronic media.

Communications Strategy

Countryscape has developed a comprehensive communications strategy for the Forest of Bowland Area of Outstanding Natural Beauty (AONB). The aim of the strategy is to help consolidate and ensure consistency in AONB communications, while providing a strategic framework and clear goals for future development. It includes sections on visions and objectives; core messages; brand development; key audiences and communication channels; workplans and guidance. Countryscape continues to work with the AONB in further developing the strategy.

Client Feedback

We have worked with the Countryscape team to develop a complete branding package and communications strategy for the Forest of Bowland Area of Outstanding Natural Beauty. We have consistently been delighted with the professional service of the team and the high quality results they have achieved for us. I have no hesitation in recommending Countryscape to others looking for competitive pricing, good environmental credentials, friendly dedicated staff and excellent quality - Lucy Barron, Forest of Bowland AONB

Management Plan

Forest of Bowland AONB - Management Plan

Countryscape carried out a statutory review and update of the AONB management plan for the period 2009-2014, undertaken in partnership with Alison Farmer Associates. This work involved:

Sense of Place Toolkit and Workshops

Forest of Bowland AONB - Sense of Place Toolkit and Workshops

Countryscape worked with the Forest of Bowland AONB to develop a ‘Sense of Place Toolkit’ for local businesses. The aim of the toolkit is to help businesses understand the special qualities of the AONB and to use these qualities in order to develop and promote their own product – as well as contributing to sustainable tourism. The toolkit comprises a printed guidance booklet and accompanying CD-ROM. Countryscape was responsible for editing the toolkit into plain English, as well as design/production of the finished resource.