Tamar Valley AONB

Sense of Place Strategy

Tamar Valley AONB - Sense of Place Strategy

Countryscape developed a Sense of Place Strategy for the Tamar Valley Area of Outstanding Natural Beauty (AONB): a protected landscape in the southwest of England, famous for its industrial heritage (for which it was awarded World Heritage Status in 2006).

The aim of the strategy was to use an understanding of the area’s ‘sense of place’ to redevelop its tourism offer and create a new destination brand for the AONB – enabling it to capitalise on the area’s unique attractions and better compete with other neighbouring destinations.