Oriental Bird Club

Logo Concepts

Oriental Bird Club - Logo Concepts

Countryscape developed a series of concept logo designs to mark the 25th anniversary of the Oriental Bird Club (OBC): a charity for birders and ornithologists around the world, who are interested in birds of the Oriental region and their conservation. The logos were required to explore ideas for ‘evolving’ and modernising the organisation’s existing brand, rather than redeveloping it from scratch.

The OBC steering group eventually decided to retain the existing logo, rather than implement one of the new designs, for reasons of cost-effectiveness.