Countryscape has worked closely with the Forest of Bowland Area of Outstanding Natural Beauty (AONB) in developing the organisation’s brand identity. The brand was initially reviewed and refined as part of the AONB’s communications strategy. Countryscape has since applied this brand to all AONB communication materials, ranging from business stationery and corporate documents, to promotional literature, large-format displays and electronic media.
We have also developed a comprehensive Graphic Standards document (aka brand guidelines), which provides detailed guidance on the design of all AONB communication materials, including the logo. Countryscape continues to work with the AONB in further developing its brand and publicity materials.