Countryscape designed and produced the Red Rose Forest (RRF) Annual Report for the period 2009-2010. This work involved 'refreshing' the RRF brand and developing a new layout for the report.
The overall aim was to better convey the breadth of work undertaken by RRF, some of which was (at the time) not fully recognised by stakeholders. This was achieved by placing emphasis on photographs and other imagery to help illustrate the work of RRF, while also creating a more engaging and less ‘corporate' layout for the report, suitable for wider audiences.
Countryscape went on to produce the full report, which was well received by RRF and its stakeholders. Our recommendations for the RRF brand have since been applied throughout the organisation's communications.