Forest of Bowland AONB

Website

Countryscape was contracted to review and redevelop the Forest of Bowland AONB website. This involved a complete overhaul of the website’s design, content and functionality, aiming to re-position the site as a ‘hub’ of AONB communications and provide visitors with an informative and engaging resource to help enrich their experience of the area.

The resulting website spans over a thousand pages and was built using the Drupal Content Management System, which allows it to be easily updated and maintained in-house by AONB staff and partners.

The website contains a wealth of innovative features, including:

  • A local produce directory, which is linked to an interactive map showing the locations of food producers and artists/craftspeople within the AONB.
  • A searchable database of walking routes (again linked to an interactive map), which allows visitors to search for and download waking maps based on criteria such as distance of walk, terrain, facilities and special features along the route. Visitors can also comment on their favourite walks, or raise issues for other walkers to be aware of.
  • An interactive photo gallery and slideshow, with photographs categorised according to the AONB’s ‘sense of place’ themes.
  • An e-newsletter facility, enabling AONB staff to design and publish email newsletters using the website’s content management system.
  • A calendar facility, enabling AONB staff to automatically create calendars for promoting events and seasonal attractions (including wildlife).
  • Audio-video content, including a collection of birdsong and videos of rare species.
  • A blog facility, enabling the AONB team to publish regular news stories and other updates.
  • A wide selection of downloadable resources, such as leaflets, reports, GPS trails and maps for waking, cycling, horse-riding and off-road trampers (all-terrain mobility scooters).
  • An interactive management plan, for use by the AONB and partners in coordinating and monitoring delivery of the area’s statutory objectives.

Countryscape continues to work with the AONB in further developing and expanding the website, which is now regarded as an example of good practice in promoting designated landscapes. For more information visit www.forestofbowland.com