Countryscape designed a logo to help publicise Lightshaw Meadows, a public green space in Wigan (Lancashire). The site is managed by the Lancashire Wildlife Trust and Red Rose Forest, with support from The Heritage Lottery Fund and Environment Agency.
The aim of the logo was to strengthen the identity of the Meadows among the local community. It was designed to appeal primarily to a target audience of families with children, by portraying the Meadows as being an accessible area of urban countryside and a place where people can experience nature ‘on their doorstep’. It includes imagery of the Meadows’ most prominent features and species, such as water and bulrushes, dragonflies and wading birds.
In addition to the logo, Countryscape produced a branded poster template for use in publicising local events.