In 2008, Countryscape created a brand identity for Cycle Adventure, a cycle hire company operating in the Forest of Bowland Area of Outstanding Natural Beauty (AONB). The brand was created as part of the company’s start-up launch, supported by a grant from the AONB’s Sustainable Tourism Fund.
The logo itself was designed in close consultation with the business owner, who required a ‘friendly’ and accessible image that would appeal to a broad target audience, including beginners and families, corporate clients and more seasoned riders.
This work included the design and print of company stationery, promotional flyers and posters.
Cycle Adventure has since grown to become one of Bowland’s most popular cycle hire companies. For more information visit www.cycle-adventure.co.uk