British Society of Soil Science

Brand Identity

Countryscape worked with the The British Society of Social Science (BSSS) to fully revise and redevelop the organisation's brand identity.

The aim was create a strong and distinct brand, which would engage target audiences (primarily government and the global scientfic community) by portraying the BSSS as being a modern yet firmly established organisation. The resulting logo uses the letters 'BSSS' to represent a soil auger: a corkscrew-like tool, commonly used and well-recognised by soil scientists.

Brand guidelines were produced to demonstrate correct use of the logo, typeface and colour scheme, allowing the new brand to be easily applied throughout the organisation's communications.

This work has since involved designing a range of publicity materials for the BSSS, including business stationery and event displays.

Other projects for British Society of Soil Science