Yorkshire Dales National Park Authority

Poster Campaign

Development of a poster campaign to help promote the Yorkshire Dales National Park to potential visitors from nearby urban areas.

Countryscape was responsible for the complete production of the posters: from developing the concept and capturing the necessary images, to the design of branded artwork and management of final printing.

Two different posters were produced using the heading ‘Find Space to Reflect’ – depicting people in urban settings, passing by shop windows and seeing a reflection of themselves in the Yorkshire Dales. The posters were displayed at bus stops, train stations and other public information points across the region.