Manchester City Council

Community Guardians Youth Scheme

Development of draft visuals and ideas for the Community Guardians Youth Scheme, which aimed to encourage young people to take an active role in looking after their local environment. This work involved the development of a concept brand identity and slogans; sourcing and design of potential merchandise; development of artwork for an induction pack, including a handbook and membership card. The materials targeted 7-14 year olds, drawing inspiration from modern youth culture to create a positive identity that young people could relate to.